GoKawiilMark Cuban says Meta profits from AI deepfake ads using his face
Mark Cuban said on the Pivot podcast that Meta continues running Facebook ads using an AI-generated version of his face and voice to sell a fake diabetes cure, even as elderly victims email him asking if the product is real. He cited internal Meta documents reported by Reuters showing the company projected about $16 billion, roughly 10% of its 2024 revenue, from ads tied to scams and banned products, with Meta's own safety team estimating its platforms play a role in a third of successful U.S. scams.
GoKawiil's interpretation of the reporting above, not reported fact.
Cuban's account adds a personal, high-profile example to internal Meta data suggesting the company tolerates fraudulent advertising at scale for revenue reasons, which could intensify regulatory and public pressure on the platform. If accurate, the disclosure may push advertisers and lawmakers to question Meta's ad-vetting standards, especially given reports that accounts need to be judged 95% likely to be fraudulent before removal.
- Mark Cuban says AI deepfake ads impersonating him are used to sell a fake $294 diabetes cure on Facebook.
- Internal Meta documents reportedly show the company expected about $16 billion from scam-linked ads in 2024.
- Meta's own safety team estimated its platforms contribute to a third of successful scams in the U.S.
Source: finance.yahoo.com — Godwin Oluponmile, 2026-11-05
Published there as: “Cuban: Facebook knowingly runs AI deepfake scam ads; docs say $16B fraud revenue”
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