GoKawiilF1 CEO says Apple likely to bid for streaming rights in more markets
Formula 1 CEO Stefano Domenicali said on Liberty Media's earnings call that Apple, which holds exclusive US streaming rights via Apple TV, is expected to bid for F1 rights in additional countries as opportunities arise. He and Liberty Media CEO Derek Chang both characterized the US deal as a success for viewership and subscriber growth, though exact figures weren't disclosed.
GoKawiil's interpretation of the reporting above, not reported fact.
F1 has said it prefers a portfolio of regional broadcast deals rather than one global partner, and Sky's renewed UK deal through 2034 shows Apple won't simply inherit worldwide rights. Domenicali's comments suggest growing confidence that Apple's US experiment is working, which could position Apple to expand its sports-streaming footprint market by market as existing contracts expire.
- Apple holds exclusive US F1 streaming rights via Apple TV since this year.
- F1's CEO expects Apple to bid for rights in other countries as they become available.
- Sky's UK rights renewal through 2034 shows Apple faces a market-by-market, not global, rollout.
Apple TV 4K streaming device — Since Apple TV is now the exclusive home of F1 races in the US, the Apple TV 4K box is the easiest way to get that experience on your big screen. It delivers crisp 4K HDR streaming and smooth navigation of the Apple TV app where all the races live, making it a natural companion for F1 fans following Apple's growing broadcast deals.
See Apple TV 4K streaming device on Amazon → Affiliate link — we may earn a commission on purchases, at no extra cost to you. Product picked by AI based on this article; it is not a tested recommendation.Source: 9to5mac.com — Benjamin Mayo, 2026-11-06
Published there as: “Apple expected to bid for F1 streaming rights in more countries, says Formula 1 CEO”
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