WWI drove adoption of wristwatches and birth of the term 'zero hour'
Historical accounts, including Béla Zombory-Moldován's memoir The Burning of the World, show how precise timekeeping became essential during World War I as trench warfare made visual and auditory battlefield signals impractical. The New York Times first recorded the phrase 'zero hour' in November 1915, referring to the exact moment a gas attack was to begin. The practice of 'synchronizing watches' also originated from this wartime need for coordinated timing across dispersed units.
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The shift to trench warfare and long, fragmented front lines meant commanders could no longer rely on direct sightlines or shouted orders, so accurate personal timepieces became tools of military coordination rather than mere accessories. This wartime necessity likely accelerated the popularization of the wristwatch, which shifted from a niche item to standard equipment, reflecting how war can reshape everyday technology and language still in use today.
- WWI's trench warfare made visual and vocal battlefield signals ineffective, requiring synchronized timing instead.
- The phrase 'zero hour' was first documented in the New York Times in November 1915 regarding a gas attack.
- Personal timepieces, like the one described in Béla Zombory-Moldován's memoir, took on symbolic and practical importance for soldiers.
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Published there as: “Zero Hour: Telling time was a matter of survival and strategy during WWI (2014)”
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