GoKawiilEdgar Wright directs Apple Pay ad styled as kung-fu action film
Apple released a new Apple Pay commercial directed by filmmaker Edgar Wright, known for Baby Driver and Shaun of the Dead. The ad uses martial-arts-style choreography to show a protagonist defeating villains armed with physical wallets while using Apple Pay to purchase convenience store items as weapons.
GoKawiil's interpretation of the reporting above, not reported fact.
The ad continues Apple's pattern, seen in last year's monster-themed spot, of using high-production, genre-inspired short films to promote Apple Pay's speed and convenience over traditional payment methods. Enlisting a recognizable director like Wright could help the ad gain attention and shareability beyond typical product marketing.
- Apple released a new Apple Pay ad directed by Edgar Wright.
- The ad uses kung-fu movie style action and choreography.
- It follows a similar cinematic ad campaign style from last year's Apple Pay commercial.
Apple iPhone 15 — This ad is all about the speed and ease of Apple Pay, and the iPhone is the device that makes it happen with just a double-click and a glance via Face ID. If you want that tap-to-pay convenience shown in Edgar Wright's action-packed spot, the iPhone is the core piece of hardware behind it.
See Apple iPhone 15 on Amazon → Affiliate link — we may earn a commission on purchases, at no extra cost to you. Product picked by AI based on this article; it is not a tested recommendation.Source: 9to5mac.com — Marcus Mendes, 2026-11-09
Published there as: “Edgar Wright directs Apple’s hilarious new Apple Pay action ad”
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