GoKawiilTubi launches Mixtapes, letting users build and share custom watchlists
Tubi has introduced Mixtapes, a feature allowing registered users to curate collections of movies and TV shows from its library, name them, and share them via a link. Users can build lists manually or get assistance from Tubi's AI tool, and there's no cap on how many mixtapes someone can create. The launch includes sample collections from several content creators covering genres like horror and martial arts films.
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The feature reflects a broader push among streaming services to boost engagement through social and personalized discovery tools rather than relying solely on algorithmic recommendations. By tying curation to shareable links, Tubi may be aiming to drive word-of-mouth traffic back to its free, ad-supported platform. President Mike Bidgoli's comments suggest the company sees personal recommendation as a differentiator in a crowded streaming market.
- Tubi's Mixtapes feature lets registered users curate and share unlimited watchlists from its content library.
- Users can build lists manually or with help from Tubi's AI tool, which can edit or rebuild selections.
- Pre-made mixtapes from content creators are available at launch to showcase the feature.
Source: cnet.com — Kourtnee Jackson, 2026-11-10
Published there as: “Tubi Drops Mixtapes, Letting Fans Make Shareable Watchlists”
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