Google launches $29.99 Pixel Tag item tracker for Android's Find Hub
Google's Pixel Tag, a Bluetooth and ultra-wideband item tracker for Android devices, went on sale Tuesday for $29.99. It works with Find Hub to help users locate items like keys or bags, offers directional guidance, a built-in speaker with adjustable chime volume up to about 80 decibels, and a physical button that can also ring a lost phone.
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The launch gives Android users a direct, Google-backed alternative to Apple's AirTag, potentially strengthening the Find Hub ecosystem and encouraging accessory makers to build around it. The design differences—slimmer build, physical button, no NFC—suggest Google is trying to differentiate rather than simply copy Apple's approach, though the lack of NFC could limit how finders of lost items make contact with owners.
- Pixel Tag costs $29.99 and is available now for Android users.
- It supports Bluetooth and ultra-wideband tracking plus a physical button for alerts.
- Unlike AirTag, it lacks NFC, changing how lost-item finders can reach owners.
Google Pixel Tag — The Pixel Tag is Google's new Android-ready item tracker, letting you find your keys, wallet, or bag using Find Hub with Bluetooth and ultra-wideband precision finding. It's a great companion for any Android or Pixel Watch owner who wants AirTag-like functionality built for their ecosystem.
See Google Pixel Tag on Amazon → Affiliate link — we may earn a commission on purchases, at no extra cost to you. Product picked by AI based on this article; it is not a tested recommendation.Source: techcrunch.com — Sarah Perez, 2026-11-10
Published there as: “Pixel Tag, Google’s $30 Android-ready answer to Apple’s AirTag, is now available”
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