GoKawiilGoogle opens public registration for .eat, .fly and .here domains
Google has made its new .eat, .fly and .here top-level domains available to the public through partnered registrars after a trademark-holder-only sign-up window that ran from September 1 to November 9. Companies including Wingstop, Clayton Farms, Zillow and SiPhox Health already secured addresses like wingstop.eat, rent.here and bloodtest.here during that early period. Google filed for these domain extensions with ICANN in 2012 but only released them widely this week.
GoKawiil's interpretation of the reporting above, not reported fact.
The early trademark-only registration window suggests Google is trying to limit cybersquatting on these new domains before opening them to everyone. A temporary early-registration fee that phases out by November 17 could be designed to encourage businesses to claim relevant names quickly rather than wait, though pricing will revert to standard annual rates afterward.
- Google has publicly released .eat, .fly and .here domains after a trademark-holder-only pre-registration period.
- Early adopters include Wingstop, Zillow and SiPhox Health, which secured brand-relevant addresses.
- An early registration fee is being phased out and will disappear entirely by November 17.
Source: cnet.com — Tyler Graham, 2026-11-10
Published there as: “Google Introduces 3 More Top-Level Domain Names, Including .Eat and .Fly”
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