GoKawiilRubik's Cube Brand Unveils First Major Mechanism Redesign in Over 50 Years
The maker of the Rubik's Cube has introduced a reworked version of the classic puzzle, changing its internal mechanism for the first time in more than five decades. The visual appearance remains largely unchanged, but the update is described as altering how the cube feels to turn and handle.
GoKawiil's interpretation of the reporting above, not reported fact.
A mechanical overhaul of such an iconic, best-selling toy suggests the brand is trying to modernize the product's feel without alienating fans attached to its familiar look. The move could be aimed at competing with faster, smoother speedcubes that have gained popularity among competitive solvers.
- The Rubik's Cube has sold over 500 million units worldwide since its creation.
- This marks the first major redesign of its internal mechanism in more than 50 years.
- The change affects the cube's tactile feel rather than its outward appearance.
Rubik's Cube 3x3 (updated edition) — This is the very puzzle behind the headline, now refreshed for smoother, more reliable turning while keeping its iconic look. Great for reliving the nostalgia or finally learning to solve it properly with a cube that feels better in hand.
See Rubik's Cube 3x3 (updated edition) on Amazon → Affiliate link — we may earn a commission on purchases, at no extra cost to you. Product picked by AI based on this article; it is not a tested recommendation.Source: fastcompany.com, 2026-11-11
Published there as: “The Rubik’s Cube just got its first major redesign in 50 years”
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