GoKawiilParamount, Netflix, Disney add TikTok-style clip feeds to chase YouTube viewing time
Skydance CEO David Ellison told investors that combined Paramount and Warner Bros. Discovery viewing still trails YouTube in US TV watch time, citing Nielsen data. He said Paramount Plus engagement rose over 20% since the Paramount acquisition, though he gave no update on the short-clips feed he'd previously called critical. Disney Plus, Netflix, and HBO Max have all added similar swipeable short-video feeds within the past year.
GoKawiil's interpretation of the reporting above, not reported fact.
The streamers' push into short-form clips suggests they see YouTube's dominance in both TV-set and mobile viewing as an existential threat rather than a side concern, per eMarketer analyst Ross Benes. Because none of the companies has disclosed whether these feeds actually boost retention, it remains unclear whether mimicking TikTok-style browsing meaningfully changes subscriber behavior or is mostly a defensive gesture.
- Ellison says combined Paramount/WBD viewing still trails YouTube in US TV watch time per Nielsen.
- Paramount Plus engagement rose over 20% since the Paramount-Skydance merger, Ellison said.
- Disney Plus, Netflix, HBO Max, and Paramount Plus have all launched short-video swipe feeds, with little disclosed data on results.
Source: theverge.com — Rani Molla, 2026-11-11
Published there as: “Streaming is still trying to be TikTok”
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