GoKawiilRoku to exit smart home hardware business after Fox acquisition
Roku confirmed it is winding down sales of its smart home products, including cameras, doorbells, light strips and plugs, while continuing support for existing devices. The move comes days after Fox completed its $22 billion acquisition of the company, and follows months of Roku quietly de-emphasizing the smart home line in earnings reports. Most of these products are now out of stock on Roku's own store and at third-party retailers like Amazon.
GoKawiil's interpretation of the reporting above, not reported fact.
The pullback suggests Roku is prioritizing its core streaming and TV hardware business, especially after device-related losses more than doubled to $48.6 million in the third quarter despite revenue growth. Roku's own statement frames this as sharpening focus on being the top streaming platform, which could indicate Fox's new ownership is pushing for leaner, more profitable operations rather than diversification into unrelated hardware categories.
- Roku will stop selling smart home devices like cameras, doorbells, and smart plugs, though it will continue supporting existing products.
- The decision follows Fox's completed $22 billion takeover of Roku and months of reduced emphasis on smart home in earnings reports.
- Roku's hardware losses more than doubled year-over-year even as device revenue grew, partly due to rising memory component costs.
Roku Streaming Stick 4K — With Roku refocusing entirely on streaming, its core streaming devices are more relevant than ever. The Streaming Stick 4K delivers access to all major streaming apps with a simple remote and voice search, making it a solid pick for anyone wanting to simplify their home entertainment setup.”,
See Roku Streaming Stick 4K on Amazon → Affiliate link — we may earn a commission on purchases, at no extra cost to you. Product picked by AI based on this article; it is not a tested recommendation.Source: engadget.com — Kris Holt, 2026-11-11
Published there as: “Roku will stop selling smart home devices and refocus on streaming”
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