GoKawiilPeacock to overhaul iPhone app with vertical video and AI search
NBCUniversal is testing what it calls its largest mobile update ever for the Peacock iPhone app, adding a vertical Clips Feed, conversational AI-powered search, and adaptive live mobile video. The features build on existing tools like Your Bravoverse and Peacock Performance View, and will roll out fully starting early next year.
GoKawiil's interpretation of the reporting above, not reported fact.
NBCUniversal's chairman told The Hollywood Reporter the company hopes the redesign will win back an extra hour of viewing per user per month, suggesting Peacock sees short-form, swipeable discovery as a path to boosting engagement with full episodes. The move reflects streaming services' broader push to mimic TikTok-style browsing to compete for attention on mobile devices.
- NBCUniversal calls this its biggest-ever mobile update to Peacock's iPhone app
- New features include a Clips Feed, conversational AI search, and adaptive live video
- Company aims to add roughly one extra hour of monthly usage per user, with full rollout expected early next year
Apple iPhone 16 — Since this Peacock update is built specifically for the iPhone app with vertical video, live sports, and conversational AI search, having a recent iPhone with a crisp display and strong battery life makes for a much better streaming experience. The larger, bright screen is great for enjoying vertical clips and full episodes on the go.
See Apple iPhone 16 on Amazon → Affiliate link — we may earn a commission on purchases, at no extra cost to you. Product picked by AI based on this article; it is not a tested recommendation.Source: 9to5mac.com — Ben Lovejoy, 2026-11-12
Published there as: “Peacock thinks vertical video will make you watch one more hour per month”
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