Tharon Green/ZDNET
When is Amazon Prime Day 2025?
Amazon Prime Day 2025 is July 8-11, 2025. The annual sale event was extended by two days this year.
When does Amazon Prime Day end?
Amazon Prime Day ends Friday, July 11, at 11:59 p.m. PT (that's 2:59 a.m. ET on Saturday, July 12). Prime Day kicked off on July 8 and the sale is two days longer than last year.
Are deals really better during Amazon sales?
Deals on flagship Amazon products are typically the best during Amazon's own sales. These sales are also a great opportunity to scoop up decent savings across dozens of categories. Keep in mind that you'll be able to shop at plenty of other retailers during the same period as Amazon's sales as retailers look to compete.
Will other retailers offer Prime Day deals?
Yes, other major retailers will likely offer their discounts via competing sales. Often, retailers like Walmart, Best Buy, Target, and more directly match (or sometimes outdo) Amazon's pricing during sale events. It's not unusual to see the same products on sale for the same price across many retailers. I expect many competing sale events to precede, overlap, or follow Amazon's Prime Day event. Here are a few important dates to keep in mind:
Target Circle Week : July 6-12
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