GoKawiilEU cybersecurity vendors grow sales share to 15% as US holds 62%
Distribution data tracked by Context shows EU-headquartered cybersecurity vendors' sales across Europe, the Middle East and Africa rose 35% between Q3 2024 and Q3 2026, compared with 8% growth for US suppliers and 10% overall. European vendors now account for about 15% of tracked sales by value, up nearly three percentage points, while American companies still hold 62%.
GoKawiil's interpretation of the reporting above, not reported fact.
Context's Joe Turner frames the shift as buyers increasingly treating 'digital sovereignty' as a factor in purchasing decisions, wanting clarity on who controls encryption keys and data location. The change coincides with EU rules like NIS2 and DORA pushing firms to reassess supplier dependencies, and follows broader European moves away from US software such as Windows, suggesting a gradual rebalancing rather than an abrupt break from American dominance.
- EU cybersecurity vendor sales grew 35% versus 8% for US rivals over two years.
- European vendors' share of tracked EMEA distribution sales rose to about 15%, while US firms still hold 62%.
- The shift is linked to EU rules like NIS2/DORA and growing buyer concern over data sovereignty and US political tensions.
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Published there as: “EU cybersecurity vendors are gaining ground on US rivals, but Americans still hold 62% of sales”
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