GoKawiilSony to campaign for Oscar nominations for 'Spider-Man: Brand New Day'
Sony chairman Tom Rothman has said the studio will mount an awards campaign for the upcoming 'Spider-Man: Brand New Day,' arguing the film merits Oscar consideration. Rothman laid out his reasoning for why the superhero movie deserves recognition typically reserved for prestige dramas.
GoKawiil's interpretation of the reporting above, not reported fact.
A major studio publicly backing a blockbuster for Oscars could pressure the Academy to further broaden its traditional definition of 'awards-worthy' film, building on past pushes for genre films. It also suggests Sony sees awards buzz as a way to extend the commercial and cultural life of its biggest franchise beyond box office returns.
- Sony plans an Oscar campaign for 'Spider-Man: Brand New Day'
- Chairman Tom Rothman is personally championing the film's awards case
- Move reflects ongoing efforts to legitimize blockbuster films in awards season
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Published there as: “Sony Will Push ‘Spider-Man: Brand New Day’ for Oscar Glory”
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