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This year’s Amazon Prime Day is coming soon, so it’s a good time to start thinking about the things you’ll want to look for once the deal wave hits. Everything from gadgets to clothes to household necessities will be on sale during the event as part of the Prime Day deals, and if you’re a Prime member, you’ll have access to all of the discounts. Engadget will be surfacing all of the best tech deals we can find, but there are some important things to know ahead of time so you can get exactly what you want out of this year’s Prime Day.
What is Prime Day?
Prime Day is Amazon's members-only shopping event, which means you’ll have to be a Prime subscriber on Prime Day to take advantage of most of the savings. Amazon still offers a 30-day free trial to new Prime subscribers, so you can start your free trial closer to July and participate in the event.
When is Prime Day 2025?
Amazon Prime Day 2025 will be back this year sometime in July, but the official dates have not been released yet.
How often is Prime Day?
Amazon Prime Day typically comes around annually in July. In the last few years, Amazon has also had its "Big Deal Days" in October, which is effectively a second Prime Day and the unofficial kickoff to the holiday shopping season.
How does Prime Day work?
Prime subscribers can go to Amazon's site on Prime Day to see all of the exclusive deals they have access to. Prime subscribers do not have to do anything additional to get Prime Day sales: the discounts you see on product pages will show up in your cart automatically. If you're not a Prime subscriber and you go to Amazon to shop on Prime Day, you'll likely see tons of items on sale but only "with Prime;" those discounts will not be available to those who are not active Prime subscribers.
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