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While you can often find discounts on Echo speakers, Fire tablets, Kindles and other Amazon devices throughout the year, Amazon Prime Day is the best time to buy them, period. Prime Day is basically Black Friday for all Amazon-made gear, provided you’re a Prime member who can actually participate in the members-only shopping event. In recent years, Prime Day discounts on these gadgets have even been better than those we’ve seen during the holiday shopping season. For Amazon Prime Day 2025, you’ll find most of Amazon’s devices on sale for record-low prices (or close to them). These are the best Prime Day deals you can get on Kindles, Fire TVs, Echos and more for the last day of the sale.
Prime Day Echo deals
Echo Pop speaker for $22 (45 percent off): One of the newer Echo devices available, the Pop it sports a 1.95-inch front-facing speaker and a physical mic mute switch for extra privacy. The Pop also has built-in eero compatibility, so it can extend the area of your home Wi-Fi network if you already have an eero router system.
Echo Buds for $45 (68 percent off): Amazon's main earbud offering, the Echo Buds are one of our top picks for the best budget wireless earbuds you can get right now. Their design allows some outside sound in, which some will prefer over total noise cancellation, and they have a comfortable design with a pocket-friendly case, automatic wear detection, multi-device connectivity and, of course, built-in Alexa voice controls.
Echo Show 5 for $60 (33 percent off): This model is one of our favorite smart displays thanks to its compact design, ambient light sensor and sunrise alarm feature, all of which make it an excellent smart alarm clock. Amazon improved the speaker quality on this latest model, which gives sound deeper bass and clearer vocals.
Echo Show 8 for $110 (27 percent off): This is our current top pick for the best smart display with Amazon’s Alexa thanks in part to its 8-inch touchscreen, 13MP camera that supports auto-framing for better video chats and its built-in Zigbee smart home hub. The 2023 model supports Visual ID, which will show personalized information on the device’s display depending on who’s using it, and video streaming from Netflix, Hulu, Prime Video and other services.
Prime Day Kindle deals
Kindle Kids for $95 ($35 off): This is the same device as the base Kindle, but it becomes more kid-friendly thanks to the included cover, two-year warranty and the included year of Amazon Kids+, which gives children ages 3-12 access to hundreds of appropriate ebooks and audiobooks. Just be sure to take note when you activate that subscription because it will renew after one year at the standard $6/month rate.
Kindle Paperwhite for $125 ($35 off): The latest version of the Paperwhite has a seven-inch display, thinner bezels, an adjustable warm light, speedier page turns and a battery that can last up to 12 weeks on a single charge. This model is also IPX8 waterproof and has built-in Audible integration.
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