How the Tesla brand turned so toxic
Published on: 2025-06-07 13:00:00
is editor-in-chief of The Verge, host of the Decoder podcast , and co-host of The Vergecast
Today we’re talking about the protests against Tesla, which have been branded on social media under the hashtag Tesla Takedown. The protests are, of course, a reaction to Elon Musk, who has managed to install himself as basically a not-so-shadow president who is tearing the federal government apart, leaving confusion and destruction in his wake.
A lot of people are deeply unhappy with this state of affairs. And because Musk is not an elected official but is, on some level, a car salesman, many of those frustrated and angry people are taking aim at the most visible and accessible symbol of his power and wealth: Tesla itself.
There are protests at Tesla showrooms and charging stations every weekend now, and they’re only getting bigger — and attracting police presence and threats of prosecution from the government. President Donald Trump and Attorney General Pam Bondi have said that any violence
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