Apple loses $1B a year on prestigious, minimally viewed Apple TV+: report

The Apple TV+ streaming service “is losing more than $1 billion annually,” according to The Information today. The report also claimed that Apple TV+’s subscriber count reached “around 45 million” in 2024, citing the two anonymous sources. Ars reached out to Apple for comment on the accuracy of The Information’s report and will update you if we hear back. Per one of the sources, Apple TV+ has typically spent over $5 billion annually on content since 2019, when Apple TV+ debuted. Last year, though, Apple CEO Tim Cook reportedly cut the budget by about $500 million. The reported numbers are similar to a July report from Bloomberg that claimed that Apple had spent over $20 billion on Apple TV+’s library. For comparison, Netflix has 301.63 million subscribers and expects to spend $18 billion on content in 2025. In the year preceding Apple TV+’s debut, Apple services chief Eddy Cue reportedly pushed back on executive requests to be stingier with content spending, “a person with direct k ... Read full article.