Mark Zuckerberg, CEO of Meta Platforms. Artificial intelligence has been an integral focus for the tech giant's leader amid competition from players like OpenAI, Microsoft and Google. Meta on Wednesday announced it's rolling out a new AI "world model" that can better understand the 3D environment and movements of physical objects. The tech giant, which owns popular social media apps Facebook and Instagram, said its new open-source AI model V-JEPA 2 can understand, predict and plan in the physical world. Known as a world model, these systems take inspiration from the logic of the physical world to build an internal simulation of reality, allowing AI to learn, plan, and make decisions in a more human-like manner. For example, in the case of Meta's new model, V-JEPA 2 can recognize that a ball rolling off a table will fall, or that an object hidden out of view hasn't just vanished. Artificial intelligence has been a key focus for Meta CEO Mark Zuckerberg as the company faces competition from players like OpenAI, Microsoft and Google . Meta is set to invest $14 billion into artificial intelligence firm Scale AI and hire its CEO Alexandr Wang to bolster its AI strategy, people familiar with the matter tell CNBC.