ZDNET's key takeaways The Kindle Colorsoft retails for $279.
It has a bright display (even in direct sunlight), customizable color settings, and zippy performance while browsing titles and turning pages.
It could be a bit larger to get the full effect of the color display. $279.99 at Amazon $279.99 at Target more buying choices
To avid readers, the Kindle has been a mainstay since its inception in 2007. Each new Kindle model gives readers more advanced features and faster performance. But now, with the new Kindle Colorsoft, readers get a vivid color display to enjoy their books in a new way.
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The Kindle Colorsoft is the latest iteration in the Kindle lineup. It features the same 300 ppi display that's standard for e-readers, except it also has a 150 ppi display for color images, along with 120 nits of brightness to really make your pages pop. Depending on your color preferences, you can customize the color settings to standard or vivid.
Amazon dubs the device as "color without compromise", and as someone who's tested many e-readers this year alone, I was impressed by the Kindle Colorsoft as a welcome addition to the color e-reader world.
Fresh out of the box, the Colorsoft proudly displays its color capabilities, since even when turned off, the display dims to one of Kindle's built-in backgrounds. Alternatively, you can choose to display your book's cover in standby mode so you can see the art how it was meant to be seen.
After turning on the device and setting it up (super easy to do, especially if you've owned a Kindle before), the first thing I really noticed was the performance: it's fast. Compared to my base model Kindle (2022 version) it zips through the Kindle library when choosing a book, and pages in your book turn fast without any annoying lag effects.
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