Neighborhood social app Nextdoor is launching a redesigned version of its service that it’s calling the “new Nextdoor.” The app is adding local news, real-time alerts, and an AI-powered feature called “Faves” that’s designed for discovering local businesses and spots. Nextdoor has also updated its overall design to look more contemporary.
Launched 15 years ago, Nextdoor has long served as a popular platform for neighborhood conversations, helping users connect over things like recommendations for plumbers and suggestions for nearby places to eat. But eventually, its growth stalled and engagement declined as the platform became associated with posts containing misinformation and racism.
Now, the company is looking to turn things around and attract more users by making its platform more helpful, useful, and timely. With this redesign, Nextdoor is looking to increase the quality and quantity of local information on the platform, Nextdoor CEO and co-founder Nirav Tolia told TechCrunch.
To bring news to its platform, Nextdoor has partnered with 3,500 local publications across the United States, United Kingdom, and Canada. Notable outlets include the San Francisco Standard, The London Standard, and The Toronto Star.
Image Credits:Nextdoor
“The reason that this is so important for us is historically, Nextdoor has relied 100% on user-generated content, just the content that’s created by your neighbors,” Tolia said. “That’s been a great source of information. But, to really make sure if it’s happening in your neighborhood, we need to bring in local news as well. So this is the first time we’re letting third party publishers use our distribution.”
Tolia stated that these aren’t commercial agreements, as Nextdoor isn’t paying for the content, nor are the publishers paying the company. Additionally, Nextdoor isn’t hosting the content; it’s simply displaying a headline, a snippet, and an image, and directing traffic to the publications. Users will be able to discuss the news in a comments section under each post.
Tolia noted that publishers are just the first new type of content coming to Nextdoor, as the platform plans to allow small businesses, schools, and organizations to have native presences in the app in the future as well.
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In terms of the new alerts, Nextdoor now shows real-time updates on things like weather, traffic, power outages, storms, and wildfires. These alerts will appear on a dynamic neighborhood map, allowing neighbors to have timely conversations about safety and preparedness.
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