Facebook to stop targeting ads at UK woman after legal fight
Published on: 2025-10-02 20:22:48
Facebook has agreed to stop targeting adverts at an individual user using personal data after she filed a lawsuit against its parent company, tech giant Meta.
Tanya O'Carroll, 37, who lives in London and works in the tech policy and human rights sector, said it would open a "gateway" for other people wanting to stop the social media company from serving them adverts based on their demographics and interests.
The Information Commissioner's Office, the UK's data watchdog, said online targeted advertising should be considered direct marketing.
In a statement, Meta said it provided "robust settings and tools for users to control their data and advertising preferences".
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