Jonah Peretti helped shaped digital media — can he do it again?

Jonah Peretti’s career to date has been defined by constant reinvention. As the founder and CEO of BuzzFeed, Peretti has been at the forefront of digital media for almost two decades, navigating changes as the once small startup transformed into, at one point, a multimedia powerhouse. But as the company grows older, one question lingers: Has Peretti’s relentless drive for innovation made him too entrepreneurial to lead BuzzFeed to long-term stability? “The nice thing about this field,” Peretti muses, “is you do something [different] all the time. It’s not been 20 years of one job. It’s been 20 years of running a startup, then managing a hyperscaling business, then figuring out how to get the company public . . .and now the explosion in generative AI. There’s always something to keep the job fresh and new.” Peretti’s ability to adapt and stay ahead of the curve has been a hallmark of BuzzFeed’s success. Years ago, BuzzFeed enjoyed almost singular success in its uncanny ability to cre ... Read full article.