Subscribers to Google's Nest Aware smart home system can expect a price increase starting next month. The basic Nest Aware monthly subscription will increase from $8 per month to $10 per month. The Nest Aware Plus subscription will increase from $15 per month to $20 per month.
The price increase will go into effect whenever your next bill on or after Aug. 15 arrives, according to the email. It could also go into effect after your promotional period, if you currently have a special limited-time offer.
The Nest Aware subscription offers additional camera and security features for people with Nest doorbells, cameras, displays and speakers. The monthly subscription gives you access to your Nest camera's extended video history and sends real-time intelligent alerts about things like familiar face detection, sound events and smoke or carbon monoxide detection.
Google announced the price hike after CNET's 2025 subscription survey recently found that 11% of US adults pay for security app subscriptions, and the average subscriber spends more than $1,000 on subscriptions a year.
The last time Google increased its Nest Aware subscription prices was November 2023, before which the monthly subscription was just $6 per month, totaling $60 per year.
Price increases could help pay for more features
Tyler Lacoma, CNET's home editor, said Nest isn't the only security company increasing prices this year -- but not because of tariffs.
"Arlo has also bumped up its secure cloud storage plan from $8 to $10 per month for a single camera," Lacoma said. "I suspect these changes are related not only to inflation but to the increasing presence of AI features in security subscriptions, from face detection to advanced objection recognition."
Google didn't specify the reason for Nest Aware price increases. However, some Gemini features have come to Nest Aware subscriptions recently that could help the price increase make sense, including AI descriptions in your Google Home app of camera activity and AI video searching.