Netflix boss says AI effects used in show for first time
2 hours ago Share Save Osmond Chia Business reporter, BBC News Reporting from Singapore Share Save
Netflix Argentine actor Ricardo Darín in the Netflix show The Eternauts
Netflix says it has used visual effects created by generative artificial intelligence (AI) on screen for the first time in one of its original TV shows. The streaming giant's co-CEO Ted Sarandos said AI, which produces videos and images based on prompts, was used to create a scene of a building collapsing in the Argentine science fiction show, The Eternauts. He praised the technology as an "incredible opportunity to help creators make films and series better, not just cheaper." The use of generative AI is controversial in the entertainment industry and has sparked fears that it will replace the work of humans.