Netflix uses AI effects for first time to cut costs

Netflix uses AI effects for first time to cut costs 1 hour ago Share Save Osmond Chia Business reporter, BBC News Reporting from Singapore Share Save Netflix Argentine actor Ricardo Darín in the Netflix show The Eternauts Netflix says it has used visual effects created by generative artificial intelligence (AI) in one of its original TV shows for the first time. The streaming giant's co-chief executive Ted Sarandos said AI, which produces videos and images based on prompts, was used to create a scene of a building collapsing in the Argentine science fiction show, The Eternauts. He said the technology allowed the production team to complete sequences faster and at a lower cost. The use of generative AI is controversial in the entertainment industry over concerns it creates content using others' work without their consent and fears that it will replace the work of humans.