Samsung is one of the biggest names in TVs, and the company rolls out some of the best-rated sets every year. More than a dozen new sets are part of its 2025 lineup, bringing stunning sizes, incredible specs, and some of the best picture quality we've ever seen. If you're looking for the best of the best, a budget model, or something in the middle, Samsung has a TV that will fit your needs.
What is the best Samsung TV right now?
ZDNET staff went hands-on with plenty of Samsung TV models, and our pick for the best Samsung TV overall is the Samsung S90D Its Dolby Atmos and Object Tracking Sound+ add an incredible level of immersion usually only found on high-end sound bars. Plus, a 144Hz maximum refresh rate keeps everything running smoothly, and the anti-glare coating is the best around. We know everyone has different budgets and needs for their TV, so we built a list that includes a variety of Samsung TVs for any situation.
Also: The best TVs you can buy
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The best Samsung TVs of 2025
Show less View now at Amazon View now at Best Buy View now at B&H Photo-Video Why we like it: The Samsung S90D is a fantastic OLED model with support for Dolby Atmos virtual surround sound as well as Samsung's object-tracking sound technology for 3D audio that follows the on-screen action. It also features AI-assisted upscaling for better color, contrast, and detailing in non-4K content while the 144Hz max refresh rate is perfect for live sports broadcasts, action movies and shows, and fast-paced video games. Who it's for: If you're looking to invest in a high-end TV that will provide top quality picture, sound, and smart features for years to come, the Samsung S90D is a great option. With a dedicated gaming dashboard you'll get access to cloud gaming services to play your favorite titles without a dedicated PC or console. The OLED display is Pantone Validated for color accuracy and more true-to-life images. Who should look elsewhere: Since the S90D is an OLED model, it runs on the pricier side for retail. Even with the smallest 43-inch screen, you're looking at paying at least $1,000. Which is very cheap for an OLED, but also very expensive for such a small screen. Samsung S90D tech specs: Screen size: 48-83 inches | Panel type: OLED | Refresh rate: Up to 120Hz Resolution: 4K | HDR: HDR 10+, Hybrid Log-Gamma (HLG) | Audio: Dolby Atmos, Object Tracking Sound+ | Voice controls: Alexa, Bixby, Hey Google Pros Excellent audio and picture quality
AMD FreeSync Premium Pro support
Dolby Atmos and Object Tracking Sound+ Cons No Dolby Vision support Samsung S90D Best Samsung TV overall Why we like it: The Samsung S90D is a fantastic OLED model with support for Dolby Atmos virtual surround sound as well as Samsung's object-tracking sound technology for 3D audio that follows the on-screen action. It also features AI-assisted upscaling for better color, contrast, and detailing in non-4K content while the 144Hz max refresh rate is perfect for live sports broadcasts, action movies and shows, and fast-paced video games. Who it's for: If you're looking to invest in a high-end TV that will provide top quality picture, sound, and smart features for years to come, the Samsung S90D is a great option. With a dedicated gaming dashboard you'll get access to cloud gaming services to play your favorite titles without a dedicated PC or console. The OLED display is Pantone Validated for color accuracy and more true-to-life images. Who should look elsewhere: Since the S90D is an OLED model, it runs on the pricier side for retail. Even with the smallest 43-inch screen, you're looking at paying at least $1,000. Which is very cheap for an OLED, but also very expensive for such a small screen. Samsung S90D tech specs: Screen size: 48-83 inches | Panel type: OLED | Refresh rate: Up to 120Hz Resolution: 4K | HDR: HDR 10+, Hybrid Log-Gamma (HLG) | Audio: Dolby Atmos, Object Tracking Sound+ | Voice controls: Alexa, Bixby, Hey Google Read More Show Expert Take Show less
Show less View now at Walmart Why we like it: Samsung's The Frame TV is a gallery-inspired model that looks as good as it performs. With a dedicated art slideshow mode, you can create a personal art gallery to show off your favorite artists and pieces or your own photography and digital art. The display has an anti-glare coating for better visibility in harsh overhead lighting, and the bezel can be switched out with different materials and colors to match your decor. Who it's for: If you're in the market for a TV that doesn't necessarily look like a TV when it's not in use, The Frame is a good choice. With interchangeable bezels, a dedicated art mode, and an anti-glare display, you can easily integrate your new TV into your existing decor or use the TV as a centerpiece for a redecoration project. Who should look elsewhere: The Frame is an expensive TV, but backs up the high retail price with great features like HDR10 support and integrated voice controls. However, if you're just looking for a decent TV that can handle streaming and occasional gaming, there are more affordable options on this list. Samsung Frame tech specs: Screen size: 32-85 inches | Panel type: QLED | Refresh rate: 120Hz | Resolution: 4K | HDR: HDR10+ | Audio: Object Tracking Sound Lite | Voice controls: Alexa, Bixby, Hey Google Pros Looks absolutely stunning Cons Can get pricey
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