What's next for social media?
Published on: 2025-05-25 18:02:06
What's next for social media?
4 hours ago Share Save Shubham Agarwal Technology Reporter Share Save
Jay Springett Jay Springett experimented with new social platforms
Jay Springett, a tech strategist and podcast host, joined the social media app Butterflies AI out of curiosity, and ended up staying for more than six months. The idea of Butterflies is to allow human and AI personas to interact. Mr Springett's online persona developed over time, interacting with other artificial characters, and even went as far as to start its own Beanie Babies [a line of soft toys] collection. He said it was like AIs were writing their own soap operas inside a simulation. "I didn't engage with Butterflies in the same way I do with other platforms," Mr Springett told BBC. "It felt more like observing than participating. I wouldn't pay for it, but it was interesting enough to keep watching."
Butterflies AI Human and AI personas interact at Butterflies AI
A host of social media services, like Butterfl
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