Grok’s raunchy, unfiltered AI companions may be making headlines for their unhinged and often NSFW responses, but it’s Grok 4, xAI’s latest model, that’s been driving the app’s revenue of late.
Elon Musk’s xAI launched Grok 4 late on July 9, and by Friday, July 11, Grok’s gross revenue on iOS had jumped a whopping 325% to $419,000, up from $99,000 the day before the Grok 4 launch, according to app intelligence firm Appfigures.
Image Credits:Appfigures
Grok continued to pull in higher-than-usual revenue in the days following the launch of the new model, with gross revenue over $367,000 for a couple of days before dipping down to $310,000 on July 14.
In addition, daily downloads of the Grok iOS app had increased 279% to 197,000 by July 11, up from 52,000 before Grok 4 launched.
But following the addition of Grok’s AI companions the next week, on July 14, the jump in downloads and revenue was less pronounced. While curiosity about the companions likely drove more installs, the feature isn’t yet poised to be a significant moneymaker for the company, despite being only available to “Super Grok” subscribers paying $30 per month.
Grok’s iOS downloads globally were up 40% the day after the companions launched, reaching 171,000 daily installs, but revenue increased just 9%, hitting $337,000.
So while it’s clear that there was an impact from the launch, it’s decidedly smaller than the launch of the new AI model.
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Image Credits:Appfigures
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