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Amazon's Photos app can now identify products in your images and link to their store pages

Published on: 2025-05-23 06:39:00

In brief: Just when you think Amazon couldn't possibly find another way to sell you stuff, the company comes up with something else: shopping links embeded in your photo library images. In essence, the feature lets you identify an item within a photograph in your Amazon Photos library and be directed to its store page. Former Microsoft executive Panos Panay, now senior vice president of Amazon's Devices and Services division, announced the update to Amazon Photos on Threads. Panay's post included a clip demonstrating the upgraded features. It starts with a generative AI search using a natural language query – "Max playing with robot dog," in this case. This brings up several images in the user's Amazon Photos library featuring the boy and the device. The system works by selecting one of the images and then tapping the Lens icon underneath. This scans the photo and brings up Amazon store listings for visually similar items it identifies, such as the robot dog, allowing you to view it ... Read full article.