Uber announced a new feature Wednesday that pairs women drivers and riders, in its latest move to address safety on the ride-hailing platform.
The new tool, which the platform will begin piloting next month in the U.S., allows women passengers to match with women drivers when booking or pre-booking rides, and create a preference in their app settings. Women drivers can also choose to drive women.
"It's about giving women more choice, more control, and more comfort when they ride and drive," said Camiel Irving, Uber's vice president of U.S. and Canada operations, in a release.
The company said it isn't guaranteed that riders will get their preference, but the feature increases the chances women will be paired in the app.