Substack is rolling out a TikTok-like video feed in its app

Substack continues to double down on video amid TikTok’s uncertain future in the U.S. The company announced on Monday that it’s rolling out a scrollable video feed in its app, making it the latest platform to introduce a TikTok-like feed. Given the timing of the launch, Substack is likely aiming to capitalize on the potential void left by TikTok if it faces a ban in the United States. The move comes a month after Substack announced that it would start allowing creators to monetize their videos on the platform and let them publish video posts directly from the Substack app. Substack first launched native video back in 2022 and later introduced an in-app Media Tab in 2024. The tab has now been redesigned into a scrollable video feed that will feature short-from videos under 10 minutes. Substack plans to launch long-form and podcast previews in the feed soon. Image Credits:Substack The company believes that the new feed will allow for better visibility and discovery for creators tryi ... Read full article.