Intel revives iconic "Intel Inside" slogan with a modern twist

What just happened? Intel has unveiled a new chapter in its branding journey, reintroducing the iconic "Intel Inside" slogan with a twist that reflects its evolving role in the global tech landscape. At the Intel Vision 2025 event in Las Vegas, the company launched its refreshed brand identity under the tagline, "That's the power of Intel Inside," signaling a return to its roots while embracing the impact of its technologies on individuals, businesses, and communities. The revival of "Intel Inside" is more than a nostalgic nod to the past; it is an effort to underscore Intel's presence in today's interconnected world. Brett Hannath, Intel's chief marketing officer, explained that the new branding encapsulates the company's belief in unlocking potential across all levels – whether it be employees, customers, or partners. Hannath emphasized how Intel's innovations bridge personal empowerment with global influence. The original "Intel Inside" campaign, launched in 1991, was revolutiona ... Read full article.