UK bans fake reviews and ‘sneaky’ fees for online products

The United Kingdom has banned “outrageous fake reviews and sneaky hidden fees” to make life easier for online shoppers. New measures under the Digital Markets, Competition, and Consumer Act 2024 came into force on Sunday that require online platforms to transparently include all mandatory fees within a product’s advertised price, including booking or admin charges. The law targets so-called “dripped pricing,” in which additional fees — like platform service charges — are dripped in during a customer’s checkout process to dupe them into paying a higher price than expected. The ban “aims to bring to an end the shock that online shoppers get when they reach the end of their shopping experience only to find a raft of extra fees lumped on top,” according to Justin Madders, the UK’s Minister for Employment Rights, Competition and Markets. The legislation will apply to things like food delivery services and ticket booking platforms, requiring that obligatory delivery and administration fees ... Read full article.