Rabid Reactions to Minecraft Are Forcing Theaters to Take Action

Just when you thought the $163 million opening weekend for A Minecraft Movie was the biggest surprise of the weekend, turns out it might also be the film that forces theaters to do their jobs. Over the weekend, several videos went viral of audiences loudly and disruptively reacting to several moments in the movie, all while filming it on their phones. In one case, the police even had to be called. The internet loves a good viral trend, though, and as more and more people try to copy and participate in similar behavior, some theaters have begun to issue warnings about Minecraft screenings. “To ensure everyone has the best possible cinema experience, we’re increasing our monitoring of screens during performances,” a spokesperson for Reel Cinema in Farham, England told the Daily Echo. “Disruptive behavior, including taking part in TikTok trends, before, during, or after a screening will not be tolerated. Anyone causing disruption will be asked to leave, and where necessary, the police w ... Read full article.