What gaming can learn from the past | Laura Naviaux Sturr interview
Published on: 2025-07-15 21:30:00
Will the game industry find its way home? Can we look to the past and find lessons?
Laura Naviaux Sturr, general manager of operations at Amazon Games, gave a talk at the Dice Summit 2025 event on what she has learned over time from different cycles of the game industry and how those learnings can be applied to the future.
She acknowledged learning a lot from teams over the years and noted, “We’re staring down the barrel of the PowerPoint heard around the world. Here’s looking at you, Matthew Ball. We need to do some serious retrospectives and evaluation of our path forward to unlock that next chapter of growth for our industry and our craft.”
Naviaux Sturr noted that the beauty of the challenges now is that there are more gamers than ever – five generations of them, to be exact – who all have a voracious appetite for entertainment.
“But they want to be entertained differently. We’re going to need some big ideas to chart the next course. If we look back we’ll find a lot of relevanc
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