Instagram is beefing up its search to compete with TikTok

Instagram head Adam Mosseri says the company is looking to improve the app’s search functionality, admitting this is an area where Instagram could do more to compete. The remarks, made on a recent episode of the “Build Your Tribe” podcast, come at a time when younger Gen Z users often turn to social apps like TikTok for answers, instead of using traditional search engines. Instagram is in that mix, too, of course, but it knows its position could be stronger. “We’re … starting to invest more in search on Instagram because there’s so much amazing content,” he said. “And quite frankly, what we call content search — as opposed to searching for an account, actually searching for some type of content — it’s not very good on Instagram.” The exec noted that part of the problem was that the team working on Instagram search has been small, but Meta recently “strengthened” that team with the goal of rolling out more improvements on this front over the months and years ahead. “It’s a long road ... Read full article.