The iPhone 16 series dropped last year with the same US prices as the iPhone 15 series. But the iPhone 17 might come with the first price increase in years. James Martin/CNET
The iPhone 17 series will get a $50 price increase, according to a Jefferies analyst Edison Lee. Since what President Donald Trump touted as "Liberation Day," the possible effect of tariffs on the iPhone's price has been widely discussed. And yet, despite tariffs and politics, iPhone prices have remained the same so far this year.
Lee expects that to change this fall. He says that the iPhone 17 Air (17 Slim), 17 Pro and 17 Pro Max will get a $50 price increase to offset the higher costs of components and tariffs, as reported by Business Insider. He didn't mention the regular iPhone 17 getting a price hike. If true, that would mean that the starting prices for the iPhone 17 series will be:
iPhone 17 - $829
iPhone 17 Air - $979
iPhone 17 Pro - $1,049
iPhone 17 Pro Max - $1,249
News on the price hikes follows a May report by The Wall Street Journal that Apple is considering a price increase and could attribute the rise to new and updated features instead of tariffs. But the launch of the rumored iPhone 17 this fall will likely come with a higher price, no matter what Trump says or does.
Apple is the third-largest company in the US, and most of its products are manufactured in China. Clearly, the iPhone's ubiquity has made it a symbol for the ongoing uncertainty of the US economy and politics. But even without higher component costs or tariffs, the iPhone has been overdue for a price increase. The last price hike was five years ago.
From left: the iPhone 16, 16 Plus, 16 Pro and 16 Pro Max. Regardless of everything that's occurred in 2025, the price of the phones has remained the same. James Martin/CNET
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