YouTube is supporting the ‘No Fakes Act’ targeting unauthorized AI replicas

is a senior editor following news across tech, culture, policy, and entertainment. He joined The Verge in 2021 after several years covering news at Engadget. Senators Chris Coons (D-DE) and Marsha Blackburn (R-TN) are again introducing their Nurture Originals, Foster Art, and Keep Entertainment Safe, or NO FAKES, Act, which standardizes rules around using making AI copies of a person’s faces, names, and voices. This time, the bill — previously introduced in 2023 and 2024 — has the backing of a major web platform: YouTube. In a statement announcing its support, YouTube claims the act “focuses on the best way to balance protection with innovation: putting power directly in the hands of individuals to notify platforms of AI-generated likenesses they believe should come down.” It joins a list of supporters that already included SAG-AFTRA and the Recording Industry Association, in spite of opposition by civil liberties groups like the Electronic Frontier Foundation (EFF), which have criti ... Read full article.