Apple’s Siri-related news hasn’t been great so far this year, but the company sounds confident it can turn things around. Here’s the Siri update that software head Craig Federighi reportedly shared in Apple’s all-hands meeting.
Last week, Apple reported huge quarterly earnings. But concerns around the company’s AI efforts were still clearly on Wall Street’s minds. And no doubt those questions were partly what prompted a rare all-hands meeting at Apple Park shortly afterwards.
That meeting, which Bloomberg said was like an hourlong pep talk, included a key update from Siri’s new boss: Craig Federighi.
Here’s what Federighi told Apple staff, per Bloomberg:
“The work we’ve done on this end-to-end revamp of Siri has given us the results we needed,” the engineering executive told employees. “This has put us in a position to not just deliver what we announced, but to deliver a much bigger upgrade than we envisioned. There is no project people are taking more seriously.”
Last year in its iOS 18 presentation at WWDC, Apple introduced a ‘more personalized’ version of Siri with AI enhancements that would supercharge the assistant.
As Apple execs have since explained, the original path to building those features didn’t achieve the quality needed. So Apple pivoted to a brand new architecture.
Though the “pep talk” context is important, Federighi’s claims here are nonetheless noteworthy. By his account, when Siri’s new features do finally arrive, they should be part of a much bigger Siri upgrade overall.
Federighi is now ultimately in charge of Siri, but Mike Rockwell is the one actively working to fix the assistant and set it up for a strong future.
Rumors currently indicate iOS 26.4 next spring will bring these Siri improvements. But Apple so far has only committed to a launch some time in 2026, meaning it could always be later.
What do you make of Federighi’s Siri update? Let us know in the comments.
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