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Apple May Announce Entire iPhone 17 Family on September 9

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September is right around the corner, and you know what that means—the iPhone 17 launch event is almost here.

German blog iPhone-Ticker (via 9to5Mac) claims Apple will announce the iPhone 17 family—that includes the regular iPhone 17, super-thin iPhone 17 Air, and camera-focused iPhone 17 Pro and 17 Pro Max—on Tuesday, Sept. 9. That’s according to documents from a local wireless carrier that the blog has reportedly seen.

Apple tea readers—including yours truly, who needs to plan his life around such major product announcements—have been speculating that Apple would announce the iPhone 17 family during the second week of September, a week after Labor Day and before 9/11, for obvious reasons.

A leak is still a leak, and until Apple makes it official, it’s not 100% confirmation. That being said, we’ve looked back at past years, and Apple does tend to announce new iPhones on Tuesdays in September for the most part. Here’s a quick stat analysis, showing five Tuesday announcements in the past eight years:

2024: Monday, Sept. 9

Monday, Sept. 9 2023: Tuesday, Sept. 12.

Tuesday, Sept. 12. 2022: Wednesday, Sept. 7

Wednesday, Sept. 7 2021: Tuesday, Sept. 14

Tuesday, Sept. 14 2020: Tuesday, Oct. 13

Tuesday, Oct. 13 2019: Tuesday, Sept. 10

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