13 Best Beauty Box Subscriptions, Tested and Reviewed (2025)

Ipsy is likely best known for its Glam Bags, which include a cute makeup bag each month filled with five deluxe samples. It was cofounded by OG beauty guru Michelle Phan in 2011. I received some excellent deluxe samples, including Fenty Beauty mascara, a BYOD blush brush, and a Just Ximena highlighter. And unlike some other sample sizes I've received, Ipsy actually sent enough of each hair product to be useful. My mane of curly hair initially laughed at the 50-milliliter bottle of Marc Anthony leave-in conditioner, but it contained enough for three uses, which was enough times for me to determine whether I liked it. (I did.) One thing to note is that the cute makeup bags pile up over time. There are only so many ways you need to stylishly tote around your makeup or need to organize your purse. I still have Ipsy bags lying around from my time as a subscriber a decade ago, and I see them at thrift stores all the time. I wish there was a way for you to choose whether you wanted the little ... Read full article.