Google has illegal advertising monopoly, judge rules

Google has illegal advertising monopoly, judge rules Just now Share Save Imran Rahman-Jones Technology reporter Share Save Getty Images A US judge has ruled tech giant Google has a monopoly in online advertising technology. The US Department of Justice, along with 17 US states, sued Google, arguing the tech giant was illegally dominating the technology which determines which adverts should be placed online and where. This is the second antitrust case Google has lost in a year, after it was ruled the company also had a monopoly on online search. Google said it would appeal the decision. "Publishers have many options and they choose Google because our ad tech tools are simple, affordable and effective," the firm's head of regulatory affairs Lee-Ann Mulholland said. US District Judge Leonie Brinkema said in the ruling Google had "wilfully engaged in a series of anticompetitive acts" which enabled it to "acquire and maintain monopoly power" in the market. "This exclusionary conduct sub ... Read full article.