Apple season is upon us! No, I'm not talking cider and hayrides (although that's coming too). We're just weeks away from seeing the tech giant's next batch of products, including the next Apple Watch. According to German phone carrier iPhone Ticker (first flagged by Apple Insider) Apple is gearing up for a launch event on Sept. 9; right on target with its typical fall product cycle.
The Series 11 is the likely candidate, but as the rumor mill picks up speed, there's growing buzz that Apple could also unveil an Apple Watch Ultra 3 and a next-gen Apple Watch SE alongside it. And this time, it's not all speculation. Apple CEO Tim Cook just revealed that all Apple Watches and iPhones will be sporting US-made cover glass manufacturing at glass giant Corning's plant in Kentucky, as part of a broader push to invest in domestic production.
Apple may have also tipped its hand on the Ultra 3, after MacRumors uncovered imagery buried in the iOS 26 public beta showing display details for what's likely the next-generation rugged watch.
With September fast approaching, the clues are stacking up. Here's a breakdown of everything we know, suspect and can reasonably expect from Apple's 2025 smartwatch lineup.
Apple Watch Series 11 launch date
Unless there's a massive glitch in the universe, we can expect the Apple Watch Series 11 to arrive this September alongside the rumored iPhone 17. Not only does this follow the same launch cycle as previous years (dating back to the first-gen Apple Watch), but we now have even more reason to save the date. According to German phone carrier iPhone Ticker, as first flagged by Apple Insider, the company is preparing for a launch event on Tuesday, Sept. 9. That timing would align perfectly with last year's Glowtime event, which also took place on Sept. 9 (a Monday in that case).
What's less predictable is the exact release date. Traditionally, new models go on sale anywhere from a few days to a couple of weeks after the keynote. This year, that could mean preorders opening on Friday, Sept. 12, with availability starting the following Friday, Sept. 19. That said, recent years have seen delays due to production issues, and it's still unclear how newly imposed tariffs might affect both the launch timing and pricing in 2025.
CNET
How many Apple Watches will we get?
Based on the usual update cycle and now the latest clues in iOS 26, we're at least getting a flagship (Series 11) and an Apple Watch Ultra 3. Also likely, but not confirmed, is the possibility of getting a next-gen SE model, according to a report from Bloomberg's Apple analyst Mark Gurman. The Apple Watch Ultra and the cheaper SE line haven't exactly followed a predictable upgrade cycle, but last year's absence could prove a strong clue that 2025 could be the year we get all three again. The Series 10 took the spotlight in 2024 as the only smartwatch announced that year. The new Ultra and Series 11 are mostly expected to look the same, while the SE could be getting a refreshed exterior, according to Gurman. And the Ultra could get satellite connectivity and 5G RedCap network access that would bring even the most remote adventures "on the grid".
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