Apple Intelligence earns ‘stronger-than-expected’ marks in consumer survey

In a new report published at Seeking Alpha, Morgan Stanley shared the results of its recent survey of 3,300 US iPhone owners. The subject? Apple Intelligence. And in a surprise, consumers are finding the iPhone’s AI features more useful than the firm expected. Morgan Stanley’s new survey shows Apple Intelligence exceeding expectations Chris Ciaccia writes at Seeking Alpha: Woodring said nearly 80% of all eligible U.S. iPhone owners have downloaded and engaged with Apple Intelligence over the past six months. Many have described it as easy to use, innovative or something that improves their user experience. As such, nearly 42% of respondents said it’s extremely or very important for their next iPhone to have Apple Intelligence; and 54% of respondents who are likely to upgrade in the next 12 months said it’s extremely or very important for their next iPhone to have Apple Intelligence. The survey also showed that on average, U.S. consumers would pay up to $9.11 per month for unlimited ... Read full article.