Big Data and Predictive Analytics: A Systematic Review of Applications

The research paper “Big Data and Predictive Analytics: A Systematic Review of Applications” offers an extensive overview of BDPA advancements from 2014 to 2023. Big data and predictive analytics (BDPA) have helped many businesses across industries process information to forecast trends and actionable insights effectively. BDPA is, in fact, pivotal to an organization’s long-term sustainability. Teams must keep up with the evolving market scenarios quickly and make informed decisions to stay competitive. Additionally, extracting insights from real-world data is essential for streamlining operations, delivering better products or services, and enhancing customer experience. In this article, we will examine the systematic review of BDPA applications to recognize their value, identify challenges, and identify areas for improvement. Literature Review “Big Data and Predictive Analytics: A Systematic Review of Applications” analyzes the advancements in BDPA over the past decade. The author ... Read full article.