We are just a week away from Google’s official reveal of the Pixel 10 series. I’ve been using the Pixel 9 Pro as my daily driver since it launched last year, and it’s not just my favorite phone of 2024, but possibly my favorite phone…ever. Now, as the rumor mill churns at full speed for the Pixel 10 launch on August 20, the overall consensus for the upcoming Pixel 10 Pro is that it is going to be, in a word, boring.
From the outside, it looks like a bland, iterative update. So why am I still planning to buy one on Day One? Am I just a hopeless Pixel fanboy, blinded to an uninspired release?
Hear me out. While the Pixel 10 Pro might look familiar, the changes happening under the hood are some of the most exciting upgrades we’ve seen in years.
Before I dive in, here is a quick disclaimer: This article is based on the torrent of rumors and leaks we’ve seen so far, as well as Google’s own design previews. We won’t know the final specs for sure until the official launch event next week, so keep a pinch of salt handy.
Based on the leaks so far, which Pixel 10 model would you buy? 5113 votes Pixel 10 33 % Pixel 10 Pro 32 % Pixel 10 Pro XL 28 % Pixel 10 Pro Fold 8 %
A well-earned year off for design
Let’s get the obvious out of the way: The design of the Pixel 10 Pro is remarkably similar to its predecessor. Aside from a few subtle tweaks — like the SIM tray moving to a different spot (or possibly going away entirely) and the slight thickening of the camera bar — the phone is a dead ringer for the Pixel 9 Pro.
Usually, I’d be the first to criticize a company for rehashing a design (I’m looking at you, Samsung). But in this case, I think Google has earned a year off.
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