Pinterest is finally doing something about its AI infestation
Published on: 2025-08-04 13:42:14
Pinterest is making it easier for users to identify and avoid AI-generated slop on its platform. The company is launching new features that will automatically label images that are detected to be made or edited using generative AI, and allow users to see fewer of them when browsing for similar topics.
“As people encounter AI-generated content on Pinterest, we are empowering our users to make more informed choices about the content they see”, said Matt Madrigal, Chief Technology Officer. “Gen AI content on Pinterest should enhance users’ ability to discover and act on their inspiration, and we are intentionally approaching this new landscape in a thoughtful way that benefits everyone on Pinterest.”
Pinterest’s new Gen AI labels feature is rolling out globally, and should help prevent users from being duped. The labels will appear as an “AI modified” stamp in the bottom left-hand corner when a pin is clicked on in close-up. Pinterest identifies if an image was made or edited with AI by
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