Lyft launches ‘Lyft Silver’ for older riders, with simpler app and more accessible vehicles

is transportation editor with 10+ years of experience who covers EVs, public transportation, and aviation. His work has appeared in The New York Daily News and City & State. Lyft said it plans to a new senior citizen-focused product called “Lyft Silver” that includes more accessible vehicles and customer service support staffed with actual human employees. Noting that older riders comprise just 5.4 percent of its total customer base, Lyft says it hopes to make its app-based ridehailing more accessible to seniors — and hopefully grow the percentage of older riders who use their service. “Our goal wasn’t just to build a service, but to remove everything that makes getting around a challenge,” Audrey Liu, Lyft’s head of Rider and Community Safety, said in a blog post. “Lyft Silver is about empowering people like my own family to stay connected with their communities, to get out and about with ease and confidence.” Image: Lyft Lyft Silver launches in select cities and states on May 5t ... Read full article.