Lamborghini joins DreamHack Dallas as a main partner

Automobili Lamborghini announced that it has joined DreamHack Dallas as a main partner, a first-time collaboration with event organizer ESL Faceit Group. The car company said it plans to bring a one-of-a-kind custom Lamborghini Revuelto to the event (in both physical and digital form), which will be a way of connecting with the expansive esports and gaming audience that attends the event. DreamHack takes place in Dallas on May 23-25. According to Lamborghini, attendees will be able to see the Revuelto in its massive 300 square meter booth, as well as drive it in virtual races in one of the Asphalt games at the booth. They’ll also be able to secure digital collectibles unique the experience. This move marks a “strategic expansion for the brand” as it plans to engage a younger demographic directly via DreamHack, offering them a closer relationship with the brand. Christian Mastro, Lamborghini’s marketing director, said in a statement, “This marks not only Lamborghini’s first-ever appea ... Read full article.